Prototype reference
Site map & build roadmap
The full information architecture we’re working toward, and what’s built in this prototype. Phase 1 is the agreed launch scope — 12 of 13 Phase 1 entries are wireframed here, plus the hub and supporting pages the navigation needs. 7 of 7 Phase 2 pages are now wireframed as drafts for Brent’s review.
Only built pages appear in the site navigation, so nothing in the prototype dead-ends. Phase 2 pages are wireframed drafts — structure and messaging for review, not approved or production-ready. Phase 3 rows are planned, not built.
Phase 2 · Wireframed for review
7 Phase 2 pages are ready to click through.
Drafts of structure and messaging for Brent’s review — not approved and not production-ready. Open questions for each page are in its annotations and in PHASE_2_QUESTIONS_FOR_BRENT.md.
Services
Portfolio Management
/services/commercial-property-tax/portfolio-management/
The portfolio-level view for owners with several properties, kept distinct from a one-property review and from acquisition work.
Still open: Scope, whether it is ongoing, cadence, and deliverables.
Open the wireframe →Services
Acquisition & Due Diligence
/services/commercial-property-tax/acquisition-due-diligence/
Property-tax questions for a commercial buyer during or shortly after a purchase. Structure only.
Still open: Scope, inputs, output, timing, when Alpha can join, and service boundaries.
Open the wireframe →Who we help
Commercial Property Owners
/who-we-help/commercial-property-owners/
The owner as decision-maker, routing to the three commercial service pages.
Still open: Review of draft copy.
Open the wireframe →Who we help
Developers & RE Investors
/who-we-help/developers-real-estate-investors/
Investors and developers who keep what they buy or build. Build-to-sell is out of scope.
Still open: When in a purchase Alpha can first be involved.
Open the wireframe →Who we help
Property Managers
/who-we-help/property-managers/
Managers who start a review, gather the information, and coordinate with ownership.
Still open: Whether managers can initiate work directly, and the authorization representation requires.
Open the wireframe →Results
Results
/results/
Documented case studies, including the medical-facility case moved from Reviews and the full 480-unit case.
Still open: Tax years, approach and challenge wording, and further approved cases.
Open the wireframe →Resources
Resources
/resources/
A home for the Texas property-tax guide, which keeps its own URL and form.
Still open: Whether downloads from here need a separate source field.
Open the wireframe →Main navigation
| Phase | Page | Path | In this prototype | Notes |
|---|---|---|---|---|
| Phase 1 | Home | / | Built | — |
| Phase 1 | Services | /services/ | Built | Hub page — needed so the Services nav has a landing point. |
| Phase 1 | Commercial Property Tax | /services/commercial-property-tax/ | Built | — |
| Phase 2 | Portfolio Management | /services/commercial-property-tax/portfolio-management/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. Scope, cadence, and deliverables are unconfirmed and written conservatively. |
| Phase 2 | Acquisition & Due Diligence | /services/commercial-property-tax/acquisition-due-diligence/ | Wireframed — draft | Wireframed as structure only. Scope, inputs, deliverables, timing, and service boundaries are placeholders until Brent confirms them — not ready for publication. |
| Phase 3 | Arbitration & Litigation Support | /services/commercial-property-tax/arbitration-litigation-support/ | Not built | — |
| Phase 1 | Lubbock Commercial Property Tax | /services/commercial-property-tax/lubbock/ | Built | Location page. Not linked from any page yet — see SEO_COPY_CHANGES.md. |
| Phase 1 | Business Personal Property | /services/business-personal-property/ | Built | — |
| Phase 1 | Who We Help | /who-we-help/ | Built | Hub page — needed so the Who We Help nav has a landing point. |
| Phase 1 | Multifamily & Apartments | /who-we-help/multifamily-apartments/ | Built | — |
| Phase 2 | Commercial Property Owners | /who-we-help/commercial-property-owners/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. Owner’s-perspective page; the service itself stays on Commercial Property Tax. |
| Phase 2 | Developers & RE Investors | /who-we-help/developers-real-estate-investors/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. For developers and investors who retain the properties they build or acquire; build-to-sell is out of scope. |
| Phase 2 | Property Managers | /who-we-help/property-managers/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. Authorization needed for representation is still to be confirmed. |
| Phase 3 | Office | /who-we-help/office/ | Not built | — |
| Phase 3 | Retail | /who-we-help/retail/ | Not built | — |
| Phase 3 | Industrial / Manufacturing | /who-we-help/industrial-manufacturing/ | Not built | — |
| Phase 3 | Hotels & Hospitality | /who-we-help/hotels-hospitality/ | Not built | — |
| Phase 2 | Results | /results/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. Documented case studies: the regional medical facility case moved here from Reviews, plus the full 480-unit case. Home and Multifamily keep a short teaser that links here. |
| Phase 1 | Reviews | /reviews/ | Built | Testimonials only. Documented results moved to Results. Needs approved client testimonial copy — placeholders shown. |
| Phase 2 | Resources | /resources/ | Wireframed — draft | Wireframed in the prototype. Draft structure and copy for Brent’s review — not approved for production. Home for the Texas property-tax guide, which keeps its /property-tax-guide/ URL, form, and thank-you route. |
| Phase 1 | Texas property-tax guide | /property-tax-guide/ | Built | Sits under Resources in the hierarchy. URL unchanged; also listed under supporting routes. |
| Phase 3 | Insights | /resources/insights/ | Not built | — |
| Phase 1 | About | /about/ | Built | — |
| Phase 1 | Contact | /contact/ | Built | — |
| Phase 1 | Request a Portfolio Review | /request-a-portfolio-review/ | Built | Primary CTA destination sitewide. |
| Phase 1 | Account-based marketing pages | /{account-slug}/ | Not built | Unlisted, personalized, one per ABM target, at a clean root-level slug (/mcdougal/). Wireframed as a single template — deliberately not linked from this page, the navigation, or the footer. Not indexed. |
Supporting & utility pages
These sit outside the main navigation tree but are part of the working site — the lead magnet, the paid-traffic landing page, form confirmations, and legal pages.
| Page | Path | In this prototype | Notes |
|---|---|---|---|
| Texas property-tax guide (lead magnet) | /property-tax-guide/ | Built | Existing lead magnet. Now sits under Resources; its URL, form, and thank-you route are unchanged. |
| Paid-traffic landing page | /go/ | Built | Standalone campaign page. No site nav by design. |
| Thank you — property review | /thank-you/ | Built | — |
| Thank you — guide | /thanks/ | Built | — |
| Privacy Policy | /privacy-policy/ | Built | — |
| Terms & Conditions | /terms-and-conditions/ | Built | — |
Open questions for this review
Things worth deciding before the design phase starts.
Team headshots and the savings figure
The About page needs approved headshots for all eight team members. The proof rail shows the 2026 savings figure as $XM until Alpha Tax Solutions confirms the number.
Logos under the hero
The logo scroller runs under the hero on the Home page and every landing page with eight empty slots. Decide whose logos belong there — clients, associations, or both — and get written permission for each one before it goes live.
Testimonial videos
The testimonial carousel runs on the Home page and every landing page. It needs the video files, plus the name, title, and company for every slide. Written slides are the fallback for clients who will not appear on camera; those currently carry the approved Google name only.
Reviews vs. Results
Settled: Reviews carries testimonials only. The regional medical facility result moved to Results unchanged, alongside the full 480-unit case; Home and Multifamily keep a teaser that links there. Still needed: approved approach, challenge, and tax-year details where Results shows brackets.
Contact details
Phone, email, office address, and hours are placeholders throughout. Confirm which should be published, and whether a physical address should appear at all.
Private ABM pages
The /review/{account}/ pattern needs its own conversation: how many, what gets personalized per account, and how the URLs get distributed.
Where the guide lives
Settled: the guide sits under Resources in the navigation and hierarchy, and keeps its /property-tax-guide/ URL, form, and /thanks/ confirmation.
Portfolio Management scope
What the service includes, whether it is an ongoing relationship, and any cadence, reporting, or deliverables Alpha Tax Solutions can promise. The page claims none of these yet.
Acquisition & Due Diligence scope
What the review includes, what Alpha needs from the buyer, what it returns, when in a transaction it can participate, and the service boundaries. The page is structure only until these are set.
Property managers and authorization
Whether a property manager may initiate work directly, and what authorization is required before Alpha Tax Solutions can represent the property.
Scheduling tool
Both thank-you pages assume a calendar embed. Confirm the booking tool and whether it should appear after the guide download as well as the review request.